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This past week, the sandwich chain Subway announced that 200 of its UK stores are to stop providing ham, salami and other pork products on its menu. All other meat meanwhile will be made in accordance with Halal regulation.

The furore that has since ensued might seem – to the uniformed mind – to be much ado about nothing. It’s only a sandwich chain after all, not a national or state institution.

In reality, this is only the most recent in a predictable sequence of capitulations that, if left to run its course, will directly affect the culture of our homeland.

Subway have since explained their decision by attesting to the ‘demands’ of its Muslim customers. That word ‘demand’ places the decision in its proper context.

This is nothing more than cultural bullying and it comes from a minority who oppose and wish to replace the culture of the majority.

As Robert Spencer pointed out:

“This decision has rendered these Subway restaurants less multicultural than they were before, since now non-Muslims in Britain who would like to enjoy a Chicken and Bacon Ranch Melt or an Italian sub with pepperoni are out of luck: Muslims and Sharia-compliant dhimmis are the only ones who will be served.”

Although it might seem an intangible or doubtable aspect, ‘cultural identity’ is a vital organ in the national body. Without a cultural foundation, and in an age in which race has been devalued as an attribute, Britain would be left formless and indistinct. Well understanding this, Islamisation proceeds by occupying empty cultural spaces; it moves forward by little victories along the line of least resistance, attacking seemingly trivial areas.

So what do we do? Well, as many have already suggested, boycotting Subway is an option, albeit a drastic and probably unworkable one; the reason being that people love sandwiches more than they care about the future (this gruesome logic also explains the consumption across Islamophobic Britain of the ‘doner kebab’).

What is more likely to bear fruit is to lobby the public into asking for non-halal meat at their local subway, and if refused, to walk away. This would not require the participation of the majority, but would demonstrate clearly the danger Subway is running by having made this decision.

Perhaps other religions could demand that their traditions are from here-on abided by too. This will add to the complications the chain must contend with.

Subway’s shift in policy comes at an interesting time. About 3 weeks ago, David Cameron invited controversy by describing Britain as a ‘Christian country’. No sooner had the words left his mouth than Critics took it upon themselves to claim a majority in Britain either subscribe to other religions, or to none at all.

It may well be the case that Britain is no longer a ‘majority’ Christian country. Nevertheless, we are a nation that once belonged to a coalition (‘Christendom’) charged with preventing the distant storm of Jihad from abolishing our freedoms.

We are consequently not overreacting when we see little encroachments from the same force strolling unopposed into our daily lives. We are using whatever residuum of willpower we still have to survive.